Disclaimer: This project was done under Momentum Worldwide. All rights reserved.
Client: Yas Island / Farah Experiences. All rights reserved.
Partners:
Ideation | Jad Chamaa - ACD / Jason Murison - ACD copy / Muhammad Ali - Sr.CD / Raphael Nassoura - ECD
Execution | Wayne Esslemont - CD / Vishal Munyal - ACD copy
Yas Island was looking to take itself to the next level (or shall we say the Next Kev-el), but to get there it needed the help of someone truly extraordinary. Someone as big, as bold and as ambitious as the island itself. And with such a mammoth task, there was only ever one clear-cut choice to lead the charge, Kevin Hart. A global entertainment phenomenon that is incredibly funny, over-the-top, outgoing, intense, exciting, and always hustling for bigger and better things.
YAS ISLAND SIGNS KEVIN HARTTO BECOME THE WORLD’S FIRST CHIEF ISLAND OFFICER
Kevin Hartifies Ferrari World
Kevin Hartifies Yas Links
Kevin Hartifies Warner Bros. World
Kevin Hartifies Clymb
Kevin Hartifies Yas Mall
Kevin Hartifies Yas Bay
Kevin Hartifies KGF