Disclaimer: This project was done under Momentum Worldwide. All rights reserved.
Client: Farah Experiences. All rights reserved.
Partners: Jad Chamaa - ACD / Stephanie Koyess - ACD / Muhammad Ali - Sr.CD / Raphael Nassoura ECD
What happens when you have endless access to the region's top entertainment destination? Simple: You'd need to introduce some boredom in your life.
To announce the new annual pass we created a series of content films showing "annual pass holders" going to extreme length to be bored again, throughout the films we see that they're calm and un-phased. We also gave annual pass holders boredom kits and provided them with a boredom hotline.
