Disclaimer: This project was done under Momentum Worldwide. All rights reserved.
Client: Moussy. All rights reserved.
Partners: Jad Chamaa - ACD / Muhammad Ali - Sr.CD / Shahbaz Zobeir - Sr.CD
Moussy has always been part of the Saudi culture, but it was starting be seen as an old product, which had it's own set of challenges. So in order to remind consumers of our presence and category dominance we decided to celebrate the Kingdom's people. After all Saudi's true wealth is not oil or gold - it's simply the people. So queue in We are golden.
