Disclaimer: This project was done under FP7/McCann DXB. All rights reserved.
Client: Emirates NBD. All rights reserved.
Partners: Ideation | Jad Chamaa - ACD / Stephanie Koyess - ACD. Execution | Tom Young - ACD / Mike Awad - ACD
No bank is a stranger to contactless payments, and it's certainly not a ground breaking offering. The being said ENBD wanted to own the space so what better way to do that other than reintroducing the service with 3 funny films where we remind viewers of the things that will never be contactless. Luckily payments already are.
note: only one of the 3 films was released before covid ruined contact, but I am more than happy to share the rest offline.
Your aunt will never be contactless.