BAM! Yes, BAM!
Disclaimer: This project was done & pitched under Momentum Worldwide. All rights reserved.
Client: RAKBANK UAE. All rights reserved.
Partners: Jad Chamaa - ACD / George Deeb - Senior Designer / Christopher Booth - ACD Copy
Who wants to wake up early to beat everyone to the bank? BAM! You don't need to queue anymore. Who wants to go through the process of creating a new bank account? BAM! Open an account in two seconds and minimum paperwork. You have the all-encompassing bank experience right at your fingertips, and it's personalized to a point that you'd think you created this bank to cater to your specific needs.
We put the user first. We want you to say to yourself: 'This is banking my way, I'm Banking As Me.' BAM! The bank made for people, not banks.
And this core truth is exactly what based the whole design language around BAM. The typography's bold, the logo is a stamp of success, BAM! You did it! The graphic language is tech, the colors are new age.
